Internet Marketing-Technology Partner

An effective Internet marketing strategy is critical to the success of any online business. In order to solidify your web presence, this strategy must be well defined and closely managed. Our Internet marketing department offers a variety of services to ensure your marketing dollars are working as hard as you are. Our experienced team can design a customized marketing campaign to target visitors through organic search engine optimization, paid marketing and strategic campaigns. Learn more about our comprehensive internet marketing services:

Search engine Optimization
Search engines, like Google and Yahoo, are one of the primary portals for finding web sites. But how do you make sure these engines find your website out of the millions of available sites? One effective solution is Search Engine Optimization (SEO), which optimizes your website for search engine visibility to improve ranking and increase traffic.

Vcode InfoTech has a skilled and experienced SEO team that will analyze your website and develop a customized strategy to increase traffic while adhering to ethical optimization techniques that conform to search engine standards.

Our comprehensive Search Engine Optimization services include:

  Consultation - We work with your team to determine your business goals and objectives.
Site Analysis - We analyze your website to identify any design, content and/or other search engine obstacles. We then develop a strategy to remove these obstacles to improve your site's visibility.
Keyword Analysis - We conduct extensive keyword research to determine those search terms that will attract the most relevant visitors.
On-page Optimization - We optimize your website for the critical key phrases identified during analysis. Our comprehensive optimization process includes page titles, meta tags, content, alt text, internal links and site maps.
Dynamic Optimization - We also have the expertise to optimize websites that contain dynamically generated content (i.e.: e-commerce sites).
Directory Submissions - We facilitate the submission of your site to appropriate free and paid directories selected from our extensive list of researched directories.
Link Exchange - We analyze the existing links to your website and develop a theme based link exchange program to help expose your website to highly targeted traffic.
Tracking & Reporting - We use sophisticated tracking and reporting tools to constantly monitor your site's performance and make necessary adjustments to ensure desired results.

Pay-Per-Click Marketing

One of the most effective ways to drive targeted customers to your site is Pay-Per-Click (PPC) marketing. PPC marketing positions your business prominently within search engine results to ensure high visibility. Independent research confirms that advertisers receive the highest ROI from PPC searches when compared to other forms of on-line advertising.

Our comprehensive PPC Services include:

  Business/Market Research & Analysis
  Keyword Research
  PPC Account Creation/Setup
  Budget Allocation
  Ad Creation/Optimization
  Landing Page Development
  Bid Management
  Ongoing Tracking/Reporting

E-mail marketing

Email marketing can be a very effective means of reaching out to prospective customers. Our email marketing software allows businesses to build a comprehensive list of opt-in prospects and customers. These lists can be utilized to execute ongoing marketing campaigns including direct emails, newsletters, weekly specials, seasonal discounts and more.

Our comprehensive email marketing services include:

  Mailing list application customization and management
  Web site integration and managed hosting
  Campaign development and management
  Campaign tracking and reporting

Strategic Marketing services

One of the biggest challenges facing businesses is planning and executing an Internet marketing campaign that will maximize ROI. How do you allocate budget? Which methods will be most effective? How do you reach your target market? Vcode Infosystems works with you to answer questions like these. We can analyze your existing online presence and develop a comprehensive Internet marketing plan to help you meet your goals. Our expertise and success stems from our diverse industry experience. Our process includes analyzing your business, industry and competitors. We then evaluate opportunities within the top search engines and identify techniques that will most effectively promote the growth of your company including SEO, PPC and email marketing.

Our Strategic Marketing Services Include:

  Strategic competitor/industry analysis
  Organic and Paid Search Engine Marketing
  Pay-per-click marketing
  Email marketing
  Keyphrase based landing sites
  Link building strategies
  Directory analysis and submissions
  Affiliate marketing
  Shopping feeds